Whichever group you fall under, the message of this article is Industry Email List check your texts for passive and woolly language. What is unnecessary can be omitted where possible. Check, check, check. That is why I will discuss what passive Industry Email List language is, and how you can detect and redirect it. I also share examples of woolly language, so that you can (continue to) write nice smooth texts. Passive Language Let's Industry Email List start with the basics. What is the difference between an active and passive sentence? It's actually quite simple: in an active sentence, the subject performs an action. For example: Elsemieke is putting the finishing touches to an article. In this sentence, 'Elsemieke' is the subject, and she Industry Email List is 'putting the finishing touches on a new article'. An active sentence. If we make this sentence passive, it becomes (for example): Elsemieke 's article is being Industry Email List finalized . In this sense it is not the person, Elsemieke, that is central, but the status of an action. So it's a passive sentence. We also call this the 'passive form', because the direct object of Industry Email List the active sentence is the subject in the passive sentence. Just before the high school repetition: a direct object is the phrase to which the action of the verb directly relates. In this example it works as follows: in the active Industry Email List sentence 'an article' is the direct object, because the verb 'lay' refers to this. In the passive sense, 'an article' is the subject. Watch out for 'becoming', 'being' and past participles Industry Email List We often aim for short sentences, especially for online texts. As Marlous ten Berge writes in her article about how people read online : 'writing is deleting'. We are already busy Industry Email List enough that we often scan texts online instead of reading. That's why it's important to stay short and to the point. Accessible and concise language helps with that.